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Case Stories: How I work With My Clients

Turning a Book into a Brand

Turning a book into a brand  “So many consultants are limited by their capacity to get their content out into the marketplace – the process can seem overwhelming. Debbie Jenkins has

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Turning a Book into a Brand

Repackaging your work to get a publishing deal

Repackaging your work to get a publishing deal “Without Debs, I would not be looking forward to the publication of The Power of Clarity by Bloomsbury Publishing as their top business book

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Repackaging your work to get a publishing deal

Articles: Things you can do right now

You got a lazy business book?

most recent

TAP1: Explore Opportunities, TAP7: Commit to Action

You got a lazy business book?

TAP3: Codify Energetic IP, TAP4: Allocate Resources

Do you have an asset stack?

TAP2: Detox Waste

The path to hard things needs to be easy

TAP7: Commit to Action

People only do what you want them to do when it’s what they want to do (unless you’ve got a gun)

TAP5: Prototype Your Minimum Valuable Asset

No more “Yeah, butting…” it’s time to move your book!

TAP3: Codify Energetic IP

Stop Stalling: The Perils of On-Again, Off-Again Book Marketing Tactics

TAP5: Prototype Your Minimum Valuable Asset

Redefining value – From MVP to MVA – a paradigm shift for thought leaders

TAP3: Codify Energetic IP

The Economies of Cohorts

TAP2: Detox Waste

What’s the problem?

TAP9: Compound Interest

You Won’t Believe Who I Sat Next To…

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Discover The Asset Path

  • TAP 1: Explore Opportunities
  • TAP 2: Detox Waste
  • TAP 3: Codify Energetic IP
  • TAP 4: Allocate Resources
  • TAP 5: Prototype MVA
  • TAP 6: Gather Feedback
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  • TAP 8: Exploit IP
  • TAP 9: Compound Interest

Success Stories

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  • Ann re-cycled her newsletter & later won a major publishing deal
  • When Academia Meets Amazon Success
  • Marketing Leadership to Thought Leadership

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