The problem is, not all problems are created equal!
Some problems are worth solving (valuable).
You can classify problems into at least 4 categories, and you can split the problem categorisation question up many different ways. One way, that’s quite useful is using the Urgent/Important matrix.
1. Bleeding neck* problems are easier to spot and discuss – there’s usually a lot of blood, and a certain “motivation” to find the solution. (Urgent & Important)
2. The weeping wound problems are a little trickier to spot, and frequently turn into bleeding necks if they’re not resolved. Imagine limping along with a rock in your shoe, you can carry on up the mountain, but at some point you need to stop and fix the problem. (Important & NOT urgent)
3. Desperate problems usually come from people who have tried and failed to fix a problem in the past, then ignored the problem because they didn’t put importance on it, and now they are desperate. (Urgent & NOT Important)
4. Curious people problems – they have an interest in what you have an interest in. (Not urgent, Not important)
What type of problem is your book solving?
Ciao for now,
Debs
* I think it was Perry Marshall in the Sell or Die Podcast who first coined the phrase “bleeding neck”; I think I made up “weeping wound”.
