Join the waitlist for founding member status & Lowest investment for the
Minimum Valuable Asset®: Club

Discover where you are on your consultant's journey & then follow
“The Asset Path®” to

Monetise Your Thought Leadership

Become the most in demand consultant, speaker or author in your industry in by productising your ideas, quickly and easily

It shouldn't be so hard!

If thought leaders, consultants and authors turned their ideas into products (Minimum Valuable Assets®) more often they would have a massively unfair advantage. They would get useful feedback to create better products and services. They would be more visible, more frequently. They would punch through the noise and get paid properly for their expertise.

Minimum Valuable Assets® allow you to monetise your thought leadership and productise your ideas.

But how do you create assets? Where do you start? The first question I always ask my clients is: "What's your core model?" Frequently they don't have one or don't know what I mean. That's where you start. Build the core model that you name, claim and own. Your core model can be shared, discussed, open doors, get into heads, live after you... this is the context for all your subsequent creations. Without a core model clients will always be asking for you and you will never escape from selling your time.

Are You Ready?

Not all consultants are ready to monetise their thought leadership.

In the independent consulting industry there are four types of consultant: Aspiring Consultants, Jobbing Consultants, Expert Consultants and Consultant’s Consultants.  When you know where you are on The Asset Path™ you can make informed decisions to take the right next step, with confidence and clarity.

Then when you join our asset creation program you will learn how to create Minimum Valuable Assets® quickly and with ease. 

The Asset Path® 21 Day Epic is available to selected consultants.

First, discover where you are on the The Asset Path® by taking the free diagnostic and receive your 30 page personalised report. 

And then, if you're ready, apply to join us.

The Asset Path®: For consultants who love serving clients and need to take care of their own practice

Take The Asset Path® Diagnostic to discover...

...Where you are on your consultant's journey &

how to monetise your thought leadership to become the most in demand consultant

Free diagnostic

Find out if you are an Aspiring Consultant, Jobbing Consultant, Expert Consultant or Consultant’s Consultant and how to transition to systematically make more money.

Fast results

Your personalised results will be in your email box within 5 minutes so you can immediately take action to move up the asset path and know what steps to take, when.

The Asset Path® is important because...

Even though you have great ideas, can easily diagnose problems and prescribe a great solution there are only so many hours in the day that you can work. There are a finite number of clients you can serve. You may still be the face of your business and clients only want to deal with you. Find out where you are on your consultant's journey and then The Asset Path® will show you how to move up onward by creating assets that work for you, productise your ideas, so you can monetise your thought leadership.

Check what my clients say

Turning a book into a brand  “So many consultants are limited by their capacity to get their content out into the marketplace – the process can seem overwhelming. Debbie Jenkins has figured out how to simplify and amplify that process.” Andy Bass, PHD – Author of start With What Works – The Challenge: Andy had

Read the full case story
Case Story: Andy wins a publishing deal with a major publisher and needs marketing assets

Repackaging your work to get a publishing deal “Without Debs, I would not be looking forward to the publication of The Power of Clarity by Bloomsbury Publishing as their top business book for 2021!” Ann Latham, Uncommon Clarity® Inc, The Challenge: Ann is a prolific writer & had created a vault of incredibly useful articles –

Read the full case story
Case Story: Ann re-cycled her newsletter and then went on to win a publishing deal with a major publishing house

Debs is a wonderful resource - insightful, versatile, thorough, and timely...

"Debs knew when to push, prod, and inject structure, and when to back off and give me space. She provided valuable feedback throughout the process, her support kept me balanced and gave me confidence. I wouldn’t be sending my book to Bloomsbury Publishing without Debs."

Ann Latham Expert blogger, author of The Clarity Papers & The Power of Clarity


Debs is a leader in design thinking...

"Debs works magic. Without being a domain expert, she is a leader in design thinking for any author. She asks the right questions, she sees through you and brings it all together."

Efi Pylarinou

Fintech & Blockchain Advisor, Global Influencer - Fintech & 4IR Tech


Debs is a breath of fresh air, a trusted partner, a muse for creativity...

"A major catalyst in getting my message and brand out into the world. Debs helps me capture my thoughts and ideas in a way that can be clearly and compellingly shared with others. She helps me organize my IP while connecting the dots from one piece of content to the next."

Dr Liz Bywater

Executive Advisor & Strategic Confidant to the C-Suite, Author & Consultant


The biggest mistake people make when running a business for a long time is not realising quite how much fantastic IP they have hidden in their business and how capitalising on this IP will free them. When they release the hidden potential they won’t have to work till they drop, without an exit plan, afraid of not leaving a legacy. 

I take clients on a 21 day Epic journey to uncover their hidden value, create an asset and put it to work adding cash and value to their business - so they can leave a legacy, enjoy their work and retire with an ongoing income.

I believe that your genius deserves to rewarded.

About Debbie Jenkins.

I’m Debs Jenkins, I help experts reinvent themselves by packaging what they already know. I work with smart business owners who have been running their consultancy, training or coaching business quite a few years and are wondering how they’re ever going to be able to slow down, retire or sell!

Finding the time to deliver to your clients and to develop new products, processes or IP is hard! With all the time you spend running day-to-day operations, who has time to figure out how to create assets that will bring you recurring revenue? But if you don’t create assets how can you get off the hamster wheel and stop selling your time?

I take you through a 3 step process:

  1. Help you cut through the confusion, appreciate the value you have hidden with the Uncover Your Hidden Assets sprint. This is the value you have already created but you’re not taking advantage of. This will give you great confidence going forwards.
  2. Then, with my team of experts, we help you make a product from your hidden value, something tangible that means you’re not just selling your hours, but you have an asset that will grow the value of your business. An asset you can sell - without doing even more work.
  3. Finally, I show you how to capitalize on that asset, how to use the asset so it will pay you, even when you're not working or retire!

Consultants: If you don’t make time for asset creation, you will have to make time for job hunting...