Turning a book into a brand “So many consultants are limited by their capacity to get their content out into the marketplace – the process can seem overwhelming. Debbie Jenkins has figured out how to simplify and amplify that process.” Andy Bass, PHD – Author of start With What Works – bassclusker.com The Challenge: Andy had
Uncover your hidden assets to
accelerate your time to impact,
improve your visibility
& increase your influence
As an experienced consultant, coach, trainer or mentor you have a wealth of treasures just waiting to be unearthed and put to work for you...
Are you making the most of your assets?
Create business generating assets today, to avoid job hunting tomorrow...
The challenge of being an independent
consultant, mentor, or coach
Running your consultancy business can be expensive - not only in cash, but more importantly in time! You’re not only the brains, you’re also the hands, heart, feet and voice… you need to take on all the tasks of running the business, customer service, client acquisition, marketing and sales... or recruit the right people (a different type of headache) or outsource. You might be thinking:
I know this feels hard. But there's a secret. You want to build a system that takes all the brilliant ideas you've already created and turn them into products. You're not starting from scratch. You probably have everything you need right now...
Over the last 25 years I’ve helped consultants, trainers, coaches, mentors, small business owners and experts capture their IP, create business assets, and accelerate their time to impact to become the most sought after experts in their field. I can help you refine and package your IP so your clients can buy your best thinking.
If you follow The Asset Path® System you’ll be able to smoothly develop the right skills, processes, and repeatable techniques to become a leading consultant in your industry, sought after by your clients and widely referenced by your peers. Let me guide you to the fastest step... uncovering your hidden assets.
Find out what you've
forgotten you know
Before creating new products or services to serve your clients consider that you may already have hidden assets waiting to be developed. In your years of client work you will have created valuable IP... that you've probably forgotten about.
IP such as:
Every time you move on without capitalising on the effort you have expended you are leaving cash, value and future wealth on the table. The lure of 'nexting' - racing off to the next job, idea, strategy - might give you that happy dopamine hit, but it's not putting money in your bank, nor building a list of eager clients.
Cash-in on your messy desk
You're probably dreaming of having assets that easily work for you while you're delivering to your clients, playing pickleball, or enjoying time with friends and family. Assets like high converting websites, whitepapers that claim your IP, a book that everyone references. Perhaps you dream of packaging your ideas into a self-serve course, interviewing top CEOs for your podcast, or building an app. I understand your dreams. You're on the right path.
The problem is you have too many great ideas and not enough strategic output. Let's check if that's true for you: Do you sometimes re-read an old article you wrote and you're surprised by the depth of thinking and detail you developed... and lament that so few people have had the chance to read it? Do you have lots of written material that you 'hide' behind because you're nervous about getting in front of the camera and showing your full potential? Do you have piles of brilliant ideas, loads of half-written articles, multiple started-but-not-quite-finished projects - all of them tying you down with idea debt and un-shipped frustration. If we can change the focus from idea generation to asset creation we can unlock your hidden potential.
You're not alone. All the consultants, coaches and mentors I work with say the same: they know they are leaders in their field, but they're not reaching the right people with their ideas... yet!
Know that your best work is yet to come and will be built upon these foundations.
In this 1 day masterclass we'll uncover your hidden assets. We'll use a tested system and straightforward roadmap to work out which ideas are keepers, that will become assets for your business, and which are liabilities that you can discard.
When you dump the idea debt, systemise the process, and capitalise on all your unexploited ideas you'll create assets that your clients will love. You'll feel confident that you're moving the right idea forward. You'll learn to never lose your assets again.
It's time to cash in on all the work you've done, get the results you deserve,
and maybe even start creating your legacy.
The Fleeting Opportunities
Given the ease of access to software tools, technology and experts it's never been easier to make assets for your business. Never. It doesn't require any extra special skills on your part. It's a simple matter of uncovering what you know and getting the right people to package it. The difficult part is uncovering those hidden assets.
If you haven't made the most of your assets yet, it's likely nothing to do with you. With the number of companies selling magic marketing templates, social media content that makes everyone sound like the same demented AI robot, and 'write a book in a day' crackpot schemes it's a wonder any of us get anything done. If this barrage of options has left you more confused than excited, take a deep breath... in the 2 x 1/2 Day Uncover Your Hidden Assets Sprint we'll cut through the chaos, discover the untapped value in your ideas, and select the right ideas so you can make the most of your current thinking.
However, don't kid yourself that your ideas have an infinite shelf-life. If you don't use them they will just become more idea debt, holding you back, waking you up at 4am, decaying in front of your eyes.
These are four of the most promising opportunities I find consultants neglecting:
IP & Product Opportunity
Even consultants who have published a book, developed a program or created a system fail to reuse, recycle and upcycle their investment. To amplify your credibility, attract more clients, and get the seat at the table use your assets. It's not enough to 'create it and hope', you must make the most of your IP, and quickly.
Your thinking and creative process, the way you've developed your products and services, and the investment you've made in your learning are, in fact, all potential assets. Your sawdust is probably more valuable than most consultant's IP. It's time to sell your sawdust!
Really successful consultants make sure they package their learning after every engagement. That's how they productise and capitalise on their ideas and IP, instead of racing off to the next job. You have a resource exploitation opportunity. Work out what's the best asset to explore and exploit right now, so you don't waste your precious time and resources.
Delivery Mode Opportunity
Top consultants know they can upcycle their IP in multiple different delivery modes. Your podcast can be turned into articles. Your articles can transform into a book. Your book can become your best sales person. Videos and audios can be remodeled into a course or series, into a membership site or paid subscription. You have a delivery mode opportunity.
You will never reach a critical mass, and escape from
the jobbing consultant's lifestyle until you start with asset orchestration.
Uncovering your hidden assets can have major benefits - as long as you put them to use...
Repackaging your work to get a publishing deal “Without Debs, I would not be looking forward to the publication of The Power of Clarity by Bloomsbury Publishing as their top business book for 2021!” Ann Latham, Uncommon Clarity® Inc, AnnLatham.com The Challenge: Ann is a prolific writer & had created a vault of incredibly useful articles –
Are You Ready to clear your messy desk and make the most of your assets?
What we'll cover on the 1 Day Uncover Your Hidden Assets Masterclass:
Of course, I would say this, but I promise you that if you do the tasks and follow the framework in this masterclass it will change your consulting practice. You'll start to get traction in your thought leadership, make the most of your ideas, and get off the 'jobbing consultant's treadmill' of always chasing the next gig. I am 100% confident we will find multiple assets hiding in plain sight that you can use to build your business. If not you can get your money back.
That said, there's a lot more you can do. The 1 Day Uncover Your Hidden Assets Masterclass is a launchpad to the full Asset Path 21 Day Epic Program which we run only three times per year. You can sign up for the waitlist to be first to know when it opens, however, Uncover Your Hidden Assets participants get to the front of the queue and get an early bird discount.
Join us on the 1 Day Uncover Your Hidden Assets Masterclass
within one day you'll uncover resources, treasures and assets hiding in plain sight
I'm going to help you find all the IP you forgot you had... so you don't have to keep making new stuff, feel bad because you've not made the most of your ideas, nor fall back on filling your days with one to ones. I'll give you the confidence to know exactly what asset to make first so you don't have to keep jobbing, working so many hours, and selling your time.
I am 100% confident we will find multiple assets hiding in plain sight that you can use to build your practice.
If not you can get your money back.
DATES & TIMES
Thursday, July 22nd, 2021: 10am CET
2 x 3 hour live training sessions
Workbook and link to recordings for all attendees
Capped at 10 participants
so you get individual attention
Select your to save your space on the next masterclass
1 Day Uncover Your Hidden Assets Sprint
1 Day Uncover Your Hidden Assets Masterclass
PLUS: 1 hour personal intervention
with Debbie Jenkins
Check what my clients say
Is this masterclass right for you?
You might be wondering if this is the right place to get started on building your assets...
The Uncover Your Hidden Assets Masterclass is for smart people who are ready to get their IP into the hands of the people who need it. You'll be surprised at how much we uncover. You'll suddenly find yourself with assets that can be reused, upgraded, or remixed so you can attract clients, sell more and be more influential in your industry... I'll be honest with you - the masterclass isn't for everyone. If you have any questions contact me - book yourself on a call and we'll work it out together.
About Debbie Jenkins.
I love working with smart consultants, coaches and mentors who are brilliant at serving their clients, and also need to take care of their own practice.
I’ve been running my own consultancy businesses for the last 25+ years. My first business was a digital marketing agency in the 90s helping consultants, coaches, trainers, speakers and expert advisors to grow their business while reducing marketing waste. Over the next 3 years I grew that company to 12 employees, an office in the city, a chillax room for the team... I thought I knew what I was doing. But I missed capitalising on a vital step - I didn’t create enough assets that would work for me so that I didn’t have to keep on selling my own and my team’s time. You can read more about my personal journey here: www.DebbieJenkins.com
I know that it’s easy to get caught up delivering to clients, keeping on top of trends and technology, marketing and proposal writing, racing from job to job. It’s hard to squeeze in time for your own personal professional development, let alone find space to think about creating assets. And there’s the dilemma, because without these assets you’ll always be bouncing from job to job, selling your time not your value, and leaving your best ideas on your busy desk.
Over the last 25 years I have helped COOs from Microsoft, VPs from McDonald's and Executives from Mars (the company, not the planet) create, build and launch assets that have helped them win clients, build their personal practices and become published authors*. Through my publishing company I published over 80 business books. After I sold it I went on to help more than 30 smart business owners write their legacy book, and coached hundreds of consultants to market themselves, their business, and their IP. I have ghostwritten bestselling business books for venture capitalists, CFOs, MBEs, professors, mentors and coaches. Projects I’ve worked on have been published by Pearson, Business Expert Press, and Bloomsbury. I have designed and marketed apps, produced websites and written/co-written more than 10 books (my first in 2003), with three more coming out in 2021.
I know how to help you get the ideas out of your head (or off your computer) and turned into assets for your business. Assets like business books, whitepapers, converting websites, marketing materials, podcasts... I also know how to help you use these assets to accelerate your time to impact, achieve visibility and influence, and improve your bottom line.
I have a 1st Class Degree in Electronics Engineering which means I am trained to look for sustainable and innovative solutions to problems, I understand technology and software development, and I can create models and frameworks that people can use (and I know what a MOSFET is). I moved to Southern Spain in 2005. I live at the Disaster Farm (that's not a typo) with a host of animals, where I invite special clients to visit and work on their assets in person.
I am determined to help all my clients make the most of their IP, ideas and talent. I can help you take care of your own practice, so you can take care of your clients. And we'll have fun doing it.
* I work with people from companies that don’t start with an M too!