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Case Stories: How I work With My Clients

Turning a Book into a Brand

Turning a book into a brand  “So many consultants are limited by their capacity to get their content out into the marketplace – the process can seem overwhelming. Debbie Jenkins has

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Turning a Book into a Brand

Repackaging your work to get a publishing deal

Repackaging your work to get a publishing deal “Without Debs, I would not be looking forward to the publication of The Power of Clarity by Bloomsbury Publishing as their top business book

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Repackaging your work to get a publishing deal

Articles: Things you can do right now

You got a lazy business book?

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TAP2: Detox Waste

Things change – have you?

TAP6: Gather Feedback

You’re probably wrong

TAP5: Prototype Your Minimum Valuable Asset

Seat at the right table? Make your own table

TAP2: Detox Waste

Stop feeding egos and algorithms

TAP7: Commit to Action

Not just another boring club

TAP3: Codify Energetic IP

How do you distinguish experience in a sea of zoom-ness?

TAP7: Commit to Action

Why are you still wasting time with a plan?

TAP4: Allocate Resources

Why you should use up all your best ideas today!

TAP6: Gather Feedback

People don’t buy coaching, consulting, training, and stuff – find out what they DO buy…

TAP7: Commit to Action

Should I do it? Pick your constraints!

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Discover The Asset Path

  • TAP 1: Explore Opportunities
  • TAP 2: Detox Waste
  • TAP 3: Codify Energetic IP
  • TAP 4: Allocate Resources
  • TAP 5: Prototype MVA
  • TAP 6: Gather Feedback
  • TAP 7: Commit to Action
  • TAP 8: Exploit IP
  • TAP 9: Compound Interest

Success Stories

  • Andy wins a major publishing deal & needs marketing assets
  • Ann re-cycled her newsletter & later won a major publishing deal
  • When Academia Meets Amazon Success
  • Marketing Leadership to Thought Leadership

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