It’s not enough to invest, you need to leverage the investment and turn it into assets…

From The Goal (again): “Inventory is all the money that the system has invested in purchasing things which it intends to sell.”

Your inventory, as a coach, consultant, trainer or speaker are the things you have invested in, and include:

  • Books you have read
  • Ideas you have synthesised
  • Models you have developed
  • Webinars and courses you have studied


These things are your inventory, they are the things that “build” your products, your ideas, teaching, the quantum leaps you can provide for your clients…

These investments in inventory need to be turned into ASSETS – things to sell – products like speeches, books, whitepapers, courses…

In my Chaos to Creation Confessions podcast with Michael Simmons, he talks about selling the sawdust. You can use the byproducts of your learning and product development to create more assets!

How much inventory do you have? How much is being leveraged? How do you know when to stop stocking up and start shipping out?


Tags

claiming IP, IP mistakes


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