Marketing Leadership toThought Leadership
"Debs is an incredibly gifted author and business mentor. Her broad and deep knowledge makes every interaction not just a pleasure but a constructive step forward"
Gareth Helm, - Author of The Marketing Leader's CODE - Sideminds.com
The Challenge: Gareth was an experienced marketing leader and consultant - yet publishing a book to establish his authority left him uncertain and unsure how to proceed.
Gareth Helm, an independent consultant and career coach, faced the challenge of distinguishing himself in a crowded field of marketing and leadership experts.
Despite his experience and knowledge, he needed a way to establish more authority and credibility, ultimately attracting new business opportunities. The solution? Writing a book.
However, Gareth was unsure whether his niche subject - marketing leadership and its associated challenges - would resonate with a broader audience. Furthermore, he needed a platform to promote the book, connect with potential clients, and prove his expertise in a saturated market.
Who is Gareth Helm?
Gareth Helm is an experienced independent consultant and career coach with expertise in marketing leadership. He had become well-known in his field but was looking for a way to further solidify his reputation and find new avenues for professional growth. With a background in advising businesses, he sought a platform that could help him speak with authority, reach new audiences, and ultimately grow his career.
The Solution: Turning Gareth Helm’s Expertise into a Credible Business Leadership Book
With the expert guidance from Debs and the team, Gareth set out to write a book that not only showcased his expertise but positioned him as an authority figure in marketing leadership. The process wasn’t just about writing a book, it was about strategically leveraging it for business growth and increased visibility.
Solution Step 1: Establishing Authority Through the Book
The team’s first step was helping Gareth conceptualise a book that would showcase his marketing expertise in a way that was approachable, actionable, and valuable for his target audience
Together, they worked to structure the content into a polished, professional resource that set him apart from the competition. The book wasn’t just a collection of ideas - it became a tool for readers to gain deep insights into marketing leadership.
Solution Step 2: Building Visibility and Networking
Once the book was published, Gareth leveraged it as a platform to increase his visibility. Debs and her team helped him navigate social media, particularly LinkedIn, to share insights from his book and engage with his target audience
By strategically posting excerpts and engaging with others in the marketing industry, Gareth was able to connect with key individuals, expand his network, and position himself as a thought leader. This led to speaking opportunities and increased professional recognition.
Solution Step 3: Leveraging the Book for Business Opportunities
With the book in hand, Gareth used it as a stepping stone to open new doors. The book helped him gain credibility as an expert in his field, leading to speaking engagements and consulting inquiries.
He was approached by other professionals seeking his advice on marketing leadership, particularly related to high turnover rates among Chief Marketing Officers (CMOs). The book not only helped establish Gareth as an authority but also provided him with tangible business opportunities that would have been difficult to access otherwise.
"I still can’t believe I won the Short Business Book Award 2024 I had zero expectations going in, and the fact that I even made it to the shortlist was enough for me. Winning the award felt surreal, especially since I had no idea that my book on marketing leadership would resonate with so many people. The endorsement I received from Debs and the team was invaluable, and I truly believe that this book has opened more doors for me than I ever anticipated. It’s been a game-changer in my career, and I’m just so grateful for the journey.”
GARETH HELM, PHD - AUTHOR OF THE MARKETING LEADER'S CODE - SIDEMINDS.com
Here's what Gareth has to say:
"Debs is an incredibly gifted author and business mentor. Her broad and deep knowledge makes every interaction not just a pleasure but a constructive step forward."
What Debbie Says About Gareth
"Gareth’s book is an excellent example of how thoughtful, niche writing can create powerful professional opportunities. His willingness to be open, share his knowledge, and promote his work has helped him gain recognition as a thought leader in his field. I’m incredibly proud of Gareth and everything he’s accomplished, he has truly set the bar high for others in the industry. His success is a testament to how putting your expertise into a book can transform your career."
